WARREN LOTAS FOR DUMMIES

Lotas emphasizes a motivation to timeless expression, urging us to search outside of the fleeting fads that dominate the marketplace. His shoe, the Ari Menthol 10, highlighted the similarities concerning Nike's Swoosh and the spinnaker logo applied on Newport cigarette packs. Forman flipped the former in to the latter, releasing a shoe in 2006 whi